Transforming the Dashboard: A Journey of Value
Date: | 2021 |
Project Type: | Client Project |
My Role: | Designer |
Problem: Beyond a Redesign: Transforming the Dashboard to Drive Customer Acquisition
In the "Recogizer energyControl Dashboard" project, our initial challenge extended beyond the outdated design. The original dashboard, a product of developers' frontend work, failed to effectively communicate the value of Recogizer's AI-driven HVAC control. Users were presented with numbers but lacked insight into the genuine impact, the process, and the journey involved. The real issue wasn't just making it look more appealing; it was about transforming the dashboard into an educational tool, facilitating a comprehensive understanding of the AI-driven HVAC control journey.
Goals: Going Beyond Redesign to Drive Customer Acquisition
Our goals expanded beyond a typical visual makeover in the "Recogizer energyControl Dashboard" project. We aimed to:
- Educate Users: Provide users with a comprehensive understanding of the AI-driven HVAC control journey, from the initial setup, to the AI learning process, to witnessing the final results in terms of substantial savings in both money and CO2 emissions. This not only benefits the users but also contributes to Recogizer's efforts to reach its climate goals, demonstrating the platform's value to both users and the client.
- Enhance User Engagement: The revamped dashboard actively engages users in the journey, providing them with transparency into the inner workings of the AI control process. Users can now comprehend the AI's journey from its early stages to delivering impactful results.
- Facilitate Customer Acquisition: The dashboard is no longer a mere data display; it has become a persuasive tool. It showcases the platform's value for the client by effectively guiding them through the AI-driven HVAC control process and demonstrating the platform's potential to drive customer acquisition.
- Showcase Value for the Client: We've ensured that the dashboard serves as a powerful visual representation of the value Recogizer's solution brings to the client. It highlights the potential for customer acquisition, business growth, and a streamlined process for clients to reach their environmental and financial goals.
Journey and Impact: Transforming the Dashboard for Comprehensive User Engagement
In the journey to revamp the "Recogizer energyControl Dashboard," we embarked on a mission that surpassed a simple visual redesign. The dashboard underwent a remarkable transformation, aligning it with the complex journey of connecting buildings to AI-driven HVAC control. This project is a testament to the transformative power of UX design when it extends beyond aesthetics to educate users, engage them in the journey, facilitate customer acquisition, and showcase value to the client.